Nodpod has agreed to be this year’s client for the Johns Hopkins University’s Advertising and Integrated Marketing Communications class. The undergraduates in this class will form a full-service marketing agency during the Spring 2026 semester to increase awareness of Nodpod’s weighted sleep mask and explore the viability of the collegiate market.

The student-run agency, Next Hop Marketing, is responsible for research, development, implementation, and analysis of the results of this integrated marketing campaign. Nodpod aims to increase awareness of the brand and its weighted sleep mask among college students at Johns Hopkins University. Next Hop Marketing will allocate a $2,000 budget to meet these goals.